// Pricing Intelligence for Agencies

Every quote makes
the next one smarter.

Sandel ingests years of cost proposals, learns how your agency prices, and drafts quotations in your format — backed by historical data, not guesswork.

Cost out an 8×8 in-mall activation for our retail client. Vinyl wrap, LED backwall, product display counter, and 2 days of setup.
Found 12 comparable activations from the last 18 months. Here are the closest matches:
Supplier
Mall Pop-Up 6×6
Festival City · Oct 2025
AED 47,200
Client
Dubai Mall 8×6
Q-024B · Nov 2025
AED 62,800
Supplier
GITEX Stand 10×8
DWTC · Sep 2025
AED 89,500
Before I draft the quotation:
• Single location or multi-site rollout?
• Standard vinyl or backlit substrate?
• Structural engineer sign-off required for LED wall?
Single location, standard vinyl, no engineer sign-off needed.
Got it. Here's a draft in your agency format:
Draft Quotation
Retail Activation — 8×8 In-Mall
Vinyl Wrap (64 sqm) AED 12,400
LED Backwall (8m) AED 28,500
Product Display Counter AED 8,200
Setup & Install (2 days) AED 6,400
Total (excl. VAT) AED 55,500
Describe the build...
See how it works ↓
Tested on 10+ years of agency data
at Almost Impossible Agency
Built by Almost a Lab
// Features

Your agency's pricing memory.

Stop re-estimating what you already know. Sandel turns every cost proposal your agency has ever sent into searchable, quotable intelligence.

Institutional Memory

Every cost proposal your agency has ever sent becomes searchable intelligence. Sandel extracts line items, understands pricing logic, and builds a living database from years of work.

Conversational Quoting

Describe the project. Sandel pulls comparable builds, asks the right questions, and drafts a quotation — in your agency's format, with your margins.

Historical Comparables

"What did we charge for this before?" — answered in seconds. Percentile bands, supplier benchmarks, and trend analysis across your entire quote history.

Human-in-the-Loop

AI enrichment with confidence gating. Every classification, every price estimate goes through your review workflow before it enters the knowledge base.

// How It Works

Three steps to smarter quoting.

Feed Sandel your history. Ask it anything. Refine the output. Every decision compounds into sharper future estimates.

01

Ingest

Feed Sandel your PDF cost proposals. AI extracts every line item, classifies categories, tags cost drivers, and maps supplier pricing — automatically.

Sandel Pipeline
Q-024B Mall Activation.pdf Done
Q-031A LED Backwall.pdf Enriching
Q-028C Vinyl Signage.pdf Done
2-pass AI enrichment 73%
47
Documents
142
Line Items
02

Ask

Describe the build. Sandel pulls historical comparables, asks clarifying questions, and generates a draft quotation with pricing bands and source citations.

Sandel Chat
Event booth, 4×3, backlit vinyl, single-day install
Found 8 comparables. P50 for a 4×3 backlit booth: AED 23,400
P25
18,200
P50
23,400
P75
31,100
03

Refine

Review AI enrichments. Approve, edit, or reject classifications. Every decision makes the next quote sharper — your pricing brain gets smarter with use.

Review Queue
92%
ASSORTED ICE CREAM TUBS - Quantity 20 lots
Ice Cream Tubs (Catering, 20 lots)
Catering Hospitality
Approve
Edit
Reject
67%
VIDEO CONTENT COVERAGE - Creative adaptation
Video Content Production (Adaptation)
Content Video Creative
Approve
Edit
Reject
// Platform

Built for agency operations.

The intelligence layer that sits behind the chat — extracting, classifying, and pricing from your entire history.

PDF Pipeline

2-pass AI extraction. Pass one pulls structure and line items. Pass two enriches with categories, tags, and cost drivers.

Semantic Search

Find by meaning, not keywords. "What did we charge for outdoor LED builds?" returns the right results even if no document says exactly that.

Pricing Bands

P25, P50, P75 percentile estimates from comparable historical builds. Know if you're pricing high, low, or on the mark.

Review Workflow
Auto-Classify
Quote Generator
Supplier Intel
Vector Embeddings
MCP Integration

Ready to stop
quoting from scratch?

Let's talk about how Sandel can turn your agency's pricing history into a competitive advantage.